Randy
Schroeder
I
would like to explain my background in network marketing and
help you understand the dynamics and magnitude of the
opportunity that we have before us in participating in
Synergy Worldwide.
I was first exposed to the
industry of network marketing in 1982 when I sold a weight
loss business that I owned to Watkins Inc. Watkins is one of
the oldest direct selling/network marketing companies in the
industry. For the next 2 years I observed the "inner
workings" of network marketing. While intrigued, I did
not take action and become a distributor.
Following my Watkins
experience I went on to the financial services world, where
I was a successful stockbroker at Merrill Lynch and Drexel
Burnham Lambert. In February of 1990, my eyes were opened to
network marketing in a big way when I met with an industry
leader who was affiliated with Nu Skin International.' That
leader's name was Craig Tillotson. Craig provided
information to me which proved to be actionable. I joined
him that day.
I remember
very clearly that Craig showed me his month earnings report,
his MONTHLY, not annual earnings were $173,000.00. Not only
was Craig earning much more money than I had ever earned,
but I became entranced with the quality of that income. I
learned that unlike my income experience, Craig had created
an income generating machine which had taken on a life of
it's own. Craig taught me three principles of leverage. I
realized that I wanted to put them to work for me.
First, Craig showed me that
he was earning income on not only his efforts, but that he
was earning income on the part time efforts of thousands and
the full time efforts of hundreds. It became immediately
clear to me that I could never accomplish as one man what
this army of people could accomplish. The second form of
leverage that I learned about was the leverage of
consumption. Craig was earning income not only on the
efforts of many, but on the consumption of tens of thousands
of households. The third form of leverage that Craig taught
me about is the leverage of time zones. I had always earned
income up until then only during the typical business day.
Craig pointed out that since I had a mortgage and car
payments, the interest meter never stopped. I spent money
every moment of every day, yet I only earned money between
the hours when the New York Stock exchange opened and when
it closed. I realized that I would never get where I hoped
to go financially until I broke that equation. Craig showed
me that not only did he earn income on the efforts of many
and the consumption of many, he also earned income around
the clock. This was possible since his distributor
organization literally spanned the globe!
This set of facts, which
became clear and obvious to me caused me to realize that the
network marketing industry, while often misunderstood had
basic success factors in place which I had never seen or
found available to me and to others before. I was blessed
over the course of the next 19 months as Craig and other
leaders taught me clearly and concisely what the elements
are which are required for success in network marketing. I
was also taught the activities that I should engage in and
abilities that I would need to develop in order to
accomplish something great in network marketing.
My experience at Nu Skin was
a good one, but a short one. A study of the company history
proved to me that an income generating opportunity exists in
practically any large and successful network marketing
company, but what I sought was the opportunity to create
wealth. It became clear to me that this "wealth
creating" opportunity is reserved in network marketing
for those who join with a fledgling company and become part
of the building process. Craig could pass on to me a variety
of skills and attitudes. He could not spin the clock back
and grant me the opportunity which he had. The chance to be
early in the development of Nu Skin was over, period.
I determined that I would
attempt to find a fledgling network marketing company where
I could apply the skills and knowledge which I had gained. I
wanted to find a small company, but I did not want the risks
associated with that positioning. I wanted a young company,
but I wanted a proven product line. I wanted a small
company, but I wanted a proven management team. I wanted a
small company, but I demanded to know that adequate capital
was available. I know that all of these wants seem to
contradict one another. I was lucky. I found a fledgling
network marketing company, "Rexall Showcase
International", which had a large successful parent.
That combined message, a small company with low entry level
risk ..truly I could offer to others the chance to be in
early and not suffer the typical risks of a start up
company. Positioning early was possible and safe because of
the large successful parent, company!
This compelling message
resonated with well defined leadership from elsewhere in the
network marketing arena. I was able to assemble a group of
proven leaders who recognized the special nature of the
opportunity. Of greatest importance, we were successful in
causing an entire generation of new leadership to enter the
network marketing arena. Professional people, affluent
people with options, as well as countless first time
entrepreneurs seeking their first success embraced our
simple message. And what was that message? "You can be
early in the development of a network marketing company, yet
not suffer the risks of that positioning".
Over the next 10 years I
earned in Excess of $17,000,000 with Rexall Showcase
International. I suppose you could say that I have lived
network marketing at the highest level. I ask therefore that
you accept what I will now place before you as something
more than expressions of my opinion. What follows are
statements of fact!
Synergy Worldwide represents
not only a recreation of the set of circumstances which
enabled the dramatic experience I described above, but a
perfection of those facts.
The elements required for
success in a network marketing company are as follows:
1) A Product line that
matters: Network Marketing, when it is done right is
not smoke and mirrors or a dollar chasing a dollar. Network
Marketing is a systematic pattern of activities which have
been proven over the course of the past 40 years to cause
large numbers of households to transfer existing buying
habits to a new brand. This demands that the product
offerings made by the company are substantial. It is the
consumption of the product line by the distributor force and
by others exposed to the product line in the business
building process which creates the underlying value of the
organization. A brief perusal of www.synergyworldwide.com
will enable you to see in an instant that Synergy has some
important and compelling things to say about products. I
would in fact suggest that we can take as a matter of
course, a given, that the products offered by Synergy are of
the highest quality and efficacy and that the product line
represents value. The parentage of the company vitally
assures us of this.
2) The Company and
it's management: We have the best of both worlds. We
have the experience of a 32 year old publicly traded company
Natures Sunshine (NATR) with the stability of management
which is easy to quantify and verify. And we have the
extraordinary entrepreneurship of Dan Higginson and the team
he has assembled both before and after the Natures Sunshine
acquisition of Synergy Worldwide.
3)
The Timing of the venture:
In a snap of the fingers the basic tenets of my Rexall
Showcase success were recreated and perfected when Synergy
was acquired by Natures Sunshine. What is now presented to
you is the opportunity to be involved in the development
stage of a fledgling network marketing company, and yet not
suffer the risks associated with that positioning. I wish
that I could snap my fingers right now and compress my past
14 years of experience in the industry into your knowledge
bank. This represents the most critical timing juncture of
this company. The opportunity now before us is clear and
easy to identify! Substantial leadership from around the
network marketing industry have recognized the magic of the
moment and are moving to Synergy in an amazing fashion.
Professionals of every background who have never before been
involved in network marketing are likewise making big
commitments to our process. Why? Because the timing in SO
CLEAR! YOU CAN BE FIRST, YET NOT SUFFER THE RISKS OF THAT
POSITION! Synergy Worldwide is small. It is going to be big.
The transition has begun. Don't miss even a day of the
development phase of this company!
4
)
The Compensation Plan:
I use a lot of superlatives when I describe the basic
components of Synergy, and I must continue with more
superlatives here. The compensation plan offered by Synergy
Worldwide has elements of brilliance which I have not before
seen expressed in a network marketing compensation plan. The
plan makes possible the following critical opportunities:
A: It is possible to
generate income quickly. I have learned that network
marketing leadership is not transferred based upon the
knowledge that you accumulate. Leadership is transferred
when you can evidence financial success in the company. The
Synergy compensation plan makes a very real availability of
income measured in the thousands, not hundreds from the
first month. Will this be your experience? I don't know. I
don't know you, your skills, your willingness to work
or
be coachable.
Will you earn over $3000 in your first month? I don't
know, but someone will earn over $3000 this month in his or
her first month. Why not you?
B: It is possible to create
a "transition" income quickly. Many people who
join us have a desire to be and remain part time. If that is
your objective, I welcome and embrace your entry to our
business. I am hopeful however, that some of you recognize
the dynamics of this message and the importance of the
moment and decide to make big time commitments to our
process. This requires that we help you replace the income
you now earn in your job, business or profession. Typically
this "transition" income takes a lengthy time to
develop in our industry. This is because
"leverage", getting paid on the efforts of others
as opposed to only your own efforts is not generally
accomplished in the early months of involvement. The
"Mega Match" compensation plan offered by Synergy
creates a legitimate and real possibility to create a
leveraged income much earlier in the process than is typical
to our industry.
C: Get off the treadmill.
Many (if not most) of the compensation plans in our industry
do not create the possibility to set a target, reach a
standard and then step back, continuing to receive the
income stream which has been developed.
Perhaps one of the
most compelling parts of my network marketing career
experience is the fact that in a 3 year period during which
I did not work, I earned over $9,000,000. For me, network
marketing is not a marathon. For me being involved in this
industry is about finding moments of special opportunity and
then expending great energy in making the absolute most of
the moment. We have the moment. It is now! Join me in
developing this company to it's fullest, then together we
can enjoy a very passive management to an impressive income
stream for the rest of our lives!
D: The Dream. For me to have
made the commitment to start again in this industry, I had
to see an upside bigger than anything I have experienced to
date. I also had to receive a sense of permanence. I have
had one of the best experiences of anyone in the network
marketing industry anywhere in the world. My earnings now
total more than $24,000,000. My life has been forever
blessed by the fact that I made a decision to enter this
industry in 1990. But, with all of those positives, did I
ever really want to start over? Of course not. I would far
prefer to be still benefiting from the work I did in
1991-1996. The dream for me is simple. This company is the
best chance I have ever seen to see every record set in
network marketing challenged and perhaps broken. I believe
that the largest incomes ever generated by a network
marketing distributor force will be generated by those now
associating with Synergy. Of greatest importance to
me...this can be a permanent and final home for all of us
who make the correct effort in this critical season.
The elements required for
success are clear and non controversial. They are:
A product line that matters.
Synergy has that!
A company that moves people
from inside and outside of the industry to join. A company
with proven resources and management. Synergy has that!
Timing A set of facts which
are clear and easy to identify which cause one to arrive at
this simple conclusion. "The company is small. It is
going to get big. Opportunity therefore exists".
Synergy has that!
A compensation plan which
accomplishes the following: An ability to make money
quickly, to create a transition income, to get off the
treadmill and to set records. Synergy has that!
Leadership and teamwork. We
are a dedicated group of network marketing professionals who
are set in our direction and firm in our goals. We invite
you to join us. Our leadership ranks need to grow, and grow
quickly!
It is not possible for me to
properly describe in a short document what participation in
the network marketing industry has meant for me and my
family. Truly, my life has been a dream which I could never
have imagined. From the bottom of my heart I wish to express
how confident and certain I am that a special opportunity
now exists for you to likewise break through to a new era of
personal and financial success with Synergy. Moments like
this one come along seldom. Don't miss it!
Sincerely,
Randy Schroeder
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